We listen to you, we want to know what you need from the selling process - all aspects from where you see your home fitting in the current market to your communication preferences.
As your expert advisors, we teach you about the real estate market and how buyers search for homes. Times have changed over the past 5 years with open online access to information and we know how to market your property in this environment. We give you a precise position range for where to introduce your property for the buyers you are looking for.
Presentation is another key factor in successfully selling your home, research shows that stages homes sell for up to 5% more (market value) than non-staged properties. Dorian is a Certified Professional Home Stager and she will take your home from good to great for buyers, all using most of your own furniture and accessories. She will often add art and accessories from her own stock, just for those extra touches. This service is normally charged at $1,000 and more, but we include it free of cost for our listing clients.
Our website has been designed with our clients in mind. Your property is online from the moment of listing, right on our home page. We produce and publish virtual tours of your properties so that buyers can see inside all of the features that may be missed in simple pictures. These slide show presentations are impressive, and our home page links your properties right to the virtual tour, with just one click!
Here is an example.
At Royal LePage Network Realty, one of our advantages of being one of the largest brokerages in the city is that all new listings are paged out to over 70 of our colleagues the day they are listed, and we know that agents are the gateway to the majority of buyers in the market.
Of course all new listings in the area are put onto the Multiple Listing Service (MLS), and our listings are no exception. Additionally we publish our listings in high end monthly publications – Homes and Land and Alberta Real Estate Guide and aldo use the weekly Your House Your Home insert.
Old school realtors will not be familiar with how to use technology and social media to their clients’ advantage. We do. Our facebook fan page has been well received by our fans who interact with us, we don’t bug them with constant selling, but we are top of mind when they are ready to buy.
While some realtors are now asking that any viewing requests be texted to them, we do not. We want to tell the realtors bringing in buyers all about the features of your home, and also screen those viewings for you so that you are assured that you have qualified buyers coming through.
Our work does not stop when the sign is on the lawn and the listing is posted to our website and MLS and in print media. We monitor all online viewing activity, gather onsite viewing feedback, and continually analyze the market activity. All of this is to provide you with accurate updates regarding your property so that we can work together and respond to any changes.
We are expert negotiators working on your behalf. Our goal is not to ‘win’ a sale, rather it is to use a positive negotiation approach so that you get your best market price and terms, without us getting in the way. We have a worked hard to develop a very good relationship with other realtors, an important consideration when going into this phase of selling your property.
There are many steps to support you through after an accepted contract, we will help you understand each of them, and work with inspectors, contractors, and lawyers to move your sale to possession day without a hitch.